Tony Coleman Retail Brand Environments
Tony Coleman, architect and brand environments designer, asked us to design his new brand identity and responsive website to showcase his breakthrough work for Panera and Good Company, among other notable clients.
We started by designing a custom logotype based on Tony’s distinctive hand lettering used on his architectural renderings. For his website, eye-catching images placed in a simple editable template serve his needs well. To draw attention to his creative space design, we applied dynamic cropping to the photos. Images break free of the traditional rectangular border to emphasize three-dimensionality rather than two. A simple website format is transformed from the familiar to the unexpected.