Since 2011, the Vertetude team has provided strategic counsel, brand guidelines and a communications plan, anchored by a new website. PeaceTreesVetnam.org uses vivid photography, compelling volunteer and donor stories and the group’s impressive accomplishments to tell the story of the organization’s life-saving work in Vietnam.
While at Heckler Associates, Pascha led the development of the new logo and personally created the support line for the organization, updating the identity in preparation for their 15th anniversary.
To complement the PeaceTrees logo, we designed an additional component to commemorate the organization’s 20th anniversary.
The PeaceTrees Vietnam website is designed to quickly outline the work being done and the progress that has been made to remove unexploded ordinance and heal the land in central Vietnam. Photography is highlighted throughout so visitors can see the work and the beauty of the country and its people.
To support the yearly fundraising luncheon in Seattle, the Vertetude team designs the invitations and programs to highlight the group’s accomplishments each year.